THE AD COUNCIL
A custom Tumblr theme for The Ad Council's, "Stop Texts Stop Wrecks," campaign against texting while driving.
The site uses the social platform, Tumblr, to reach drivers aged 15-19. Videos, gifs, testimonials, and playlists are served up in a simple, easy to scan, grid layout. An engaging color palette of yellow & black helps categorize and draw attention to different types of information while a sidebar gives The Ad Council the ability to highlight important facts and information.