The Person Behind The Strategy
I am an independent design consultant, fractional creative director, and brand designer with over 25 years of experience creating everything from visual identity systems and responsive layouts to retail packaging, marketing collateral, site signage, and presentation decks. I love systems and placing ideas and content into order.
Professional Summary
I specialize in bridging the gap between business objectives and design execution. My career includes designing the foundational e-commerce systems that scaled a startup to a $100M acquisition by Live Nation and directing brand overhauls that yielded 43% increases in sales. Whether building a digital product or launching a print campaign, I ensure the visual output serves a clear commercial purpose.
Core Expertise
Creative Direction & Operations: Building clear layout rules, setting up organized file structures, keeping projects on schedule, and managing internal teams or outside vendors.
Digital & User Experience Strategy: Mapping out clean user flows, reviewing website wireframes, designing responsive layouts, and ensuring full WCAG web accessibility compliance.
Print Production & Brand Management: Developing print and packaging layouts, overseeing print production, and acting as the reliable gatekeeper to keep your brand consistent across all channels.
Professional Experience
Graphic Design Consultant
Wyndsor—Design (Founder)
2006–Present
Wilmington, NC (Remote)
Business Positioning: Partner with business owners, leadership teams, and agencies to solve deep brand presentation and layout challenges.
Visual Frameworks: Establish clear design rules, guide digital product layouts, and manage brand rollouts across print and web channels.
Starr Hill Brewery Rebrand: Developed the commercial strategy, visual identity, and packaging system, supporting a 26% YoY portfolio turnaround and a 43% increase in sales for their flagship beer.
Charlottesville Ale Trail: Designed the visual identity and core collateral to help scale a grassroots website into an official 501(c)(6) non-profit.
Team Integration: Embed directly into remote corporate teams to provide senior strategic design direction and keep project workflows on schedule.
Design Director
Storyware (Contract)
Aug 2021–Present
Charlottesville, VA (Remote)
UX Structure & Architecture: Map out clean digital wireframes and review complex client content layouts.
Interface Layouts & Compliance: Deliver structured Figma layout systems for developers to build into responsive WordPress themes and execute accessibility audits ensuring WCAG standards.
Stakeholder Reviews: Align user experience and design systems directly with corporate client business goals.
Art Director / Sr. Designer
Dave Matthews Band (Full-Time, Contract)
2006–2016
Charlottesville, VA (Remote)
Brand & Package Curation: Directed 10 years of visual consistency, physical release packaging (including the Live Trax series), and consumer product line guidelines.
Digital Execution: Maintained uniform fan communication channels through high-volume marketing layouts and web assets.
Creative Director
Musictoday
1998–2006
Crozet, VA (On-site)
Leadership & Scale: Advanced from designer to Creative Director, scaling e-commerce presentation systems for 500+ entertainment clients and driving over $100M in annual sales by 2005.
Infrastructure & Mentorship: Built internal production workflows, managed in-house creative teams, and supported commercial scaling ahead of acquisition by Live Nation.
High-Profile Client Management: Managed the digital branding, fan club UI, and custom e-commerce setups for elite global artists, including Dave Matthews Band, the Rolling Stones, John Mayer, Kenny Chesney, the Bonnaroo Music and Arts Festival, Christina Aguilera, AC/DC, and the Grateful Dead.
Education
The University of Texas at Austin
Bachelor of Fine Arts (BFA) in Design
Selected Client History