Executive-level creative leadership, without the full-time hire.

Is your business better than your brand? Let’s fix that.

Businesses change. Their brands don't always keep up.

I help growing and established companies build new brands, transform existing ones, and modernize what they've already built with senior-level strategy and hands-on design leadership.

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01. Brand Transformation

Best for new businesses starting from the ground up, or established companies whose business has fundamentally changed.

Building something new or changing direction? I develop the strategy and creative direction to create a brand that reflects where the business is going.

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02. Brand Evolution

Best for established businesses that need to modernize without losing what people already recognize and trust.

Your brand doesn't need to start over. It needs to catch up. I refine and strengthen what you've already built to create a more cohesive identity and experience without throwing away the history and equity behind it.

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03. Fractional Creative Leadership

Best for growing companies that need dedicated daily oversight and workflow organization without a full-time executive hire.

I step into your existing team to provide senior creative direction, make strategic decisions, guide designers, and keep the work connected to the business, not just the brief.

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Proven Results

  • Starr Hill Brewery

    40% increase in flagship beer sales

    Repositioned a growing brewery through brand strategy, packaging, and creative direction.

  • Musictoday

    $100M+ annual sales / Live Nation acquisition

    Helped build the creative and e-commerce foundation as Musictoday grew to serve 500+ international entertainment clients.

  • Dave Matthews Band

    10-year creative partnership

    Led brand, digital, merchandise, philanthropic, and campaign work for a globally recognized entertainment brand

  • Storyware

    Fractional creative direction

    Embedded as a senior creative lead, guiding UX, accessibility, and design decisions across distributed teams, development partners, and executive stakeholders.

  • Focused Ultrasound Foundation

    UX/UI architecture + accessibility

    Restructured a complex global digital experience around multiple audiences, clearer user flows, and accessible content.

  • Charlottesville Ale Trail

    Regional brand ecosystem

    Created a flexible identity system that brought breweries, tourism organizations, and the local community together under one unified regional brand.

Selected Work

Brand Strategy · Packaging · Creative Direction

Starr Hill Brewery: Repositioning a Legacy Brand

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Creative Direction · Brand Identity

Six Hundred West Main: Building a Brand for a New Development

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Identity · Strategy · Brand System

Charlottesville Ale Trail: Building a Brand Ecosystem

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Creative Direction · Design Leadership

Storyware: Creative Leadership Across Disciplines

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UX Architecture · Accessibility · Digital Strategy

Focused Ultrasound Foundation: Making Complex Information Easier to Navigate

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What My Clients Are Saying

  • “Wyndsor has been an indispensable asset to the brewery. Her unique ability to quickly absorb our brand culture and feedback while driving our visual identity into a new direction that felt both fresh and relatable has been invaluable.”

    Jack Goodall | Marketing Manager, Starr Hill Brewery

  • “Working with Wyndsor to create our brand was easy and fun! She kept what could have been a stressful process simple, providing specific and thoughtful talking points to help us consider all aspects of brand design thoroughly.”

    Ginger Graham & Meri Jane Smith | Founders | Sensüs

  • “I am so excited to see our new brand live in the world. I’m thrilled with how it turned out and really enjoyed working with you on it. Thank you again for taking our vague ideas and making them look fantastic!"

    Drew Price | President & Chief Development Officer, Hexagon Energy

  • “Everything is so beautiful! I can’t thank you enough.”

    Paige Saizon Pailet | Owner, The Silver Wall