Executive-level creative leadership, without the full-time hire.

Is your business better than your brand? Let’s fix that.

Businesses evolve. Their brands don't always keep up.

I help growing and established companies bring their brand, digital presence, and creative work into alignment with where the business is going with senior-level strategy and hands-on design leadership.

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01. Brand Transformation

Companies looking for a fresh start, or established organizations navigating major market transitions.

When your business has fundamentally changed, the brand needs to catch up. I develop the strategy and creative direction to reposition your brand from the core idea through the system that brings it to life.

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02. Brand Evolution

Established businesses that need to modernize without losing what people already recognize and trust.

Your brand doesn't need to start over. It needs to catch up. I refine and strengthen what you've already built to create a more cohesive identity and experience without throwing away the history and equity behind it.

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03. Fractional Creative Leadership

Best for growing companies that need dedicated daily oversight and workflow organization without a full-time executive hire.

I step into your existing team to provide senior creative direction, make strategic decisions, guide designers and partners, and keep the work connected to the business, not just the brief.

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Proven Results

  • Dave Matthews Band

    Global brand management

    A 10-year creative partnership spanning brand, digital, merchandise, philanthropic, and campaign work.

  • Starr Hill Brewery

    43% increase in flagship beer sales

    Repositioned a growing brewery through brand strategy, packaging, and creative direction.

  • Musictoday

    $100M+ annual sales / Live Nation acquisition

    Helped build the creative and e-commerce foundation as the company scaled to 500+ international entertainment clients.

  • Charlottesville Ale Trail

    Non-profit brand ecosystem

    Created a flexible brand identity that brought breweries, tourism, and the local community under one recognizable official 501(c)(6) non-profit brand.

  • Storyware

    Fractional creative direction

    Steering digital product creative direction collaborating remotely with developers and outside agencies to map out clean user experiences, ensure web accessibility, and lead design reviews directly with executive stakeholders.

  • Focused Ultrasound Foundation

    UX/UI architecture + accessibility

    Redesigned the organization's global digital experience around complex information, multiple audiences, and accessibility.

Selected Work

Brand Strategy · Packaging · Creative Direction

Starr Hill Brewery: Repositioning a Legacy Brand

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Creative Direction · Brand Identity

Six Hundred West Main: Building a Brand for a New Development

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Identity · Strategy · Brand System

Charlottesville Ale Trail: Building a Brand Ecosystem

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UX Architecture · Accessibility · Digital Strategy

Focused Ultrasound Foundation: Making Complex Information Easier to Navigate

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What My Clients Are Saying

  • “Wyndsor has been an indispensable asset to the brewery. Her unique ability to quickly absorb our brand culture and feedback while driving our visual identity into a new direction that felt both fresh and relatable has been invaluable.”

    Jack Goodall | Marketing Manager, Starr Hill Brewery

  • “Working with Wyndsor to create our brand was easy and fun! She kept what could have been a stressful process simple, providing specific and thoughtful talking points to help us consider all aspects of brand design thoroughly.”

    Ginger Graham & Meri Jane Smith | Founders | Sensüs

  • “I am so excited to see our new brand live in the world. I’m thrilled with how it turned out and really enjoyed working with you on it. Thank you again for taking our vague ideas and making them look fantastic!"

    Drew Price | President & Chief Development Officer, Hexagon Energy

  • “Everything is so beautiful! I can’t thank you enough.”

    Paige Saizon Pailet | Owner, The Silver Wall