Focused Ultrasound Foundation

The Brief & Strategic Challenge

The Focused Ultrasound Foundation’s website serves diverse audiences across patients, researchers, clinicians, industry, and donors, with a substantial volume of complex medical and research content. The challenge was to make this information easier to navigate while helping each audience find the resources most relevant to them, particularly patients looking for treatment.

UX Architecture

As Storyware’s UX and design lead, the work involved analyzing and reorganizing complex medical content across the homepage and the Diseases & Conditions section, including its extensive network of condition-specific pages. Building on an existing sitemap, high-fidelity wireframes established page hierarchy, content relationships, navigation, and clearer paths for different audiences before visual design began. This included highlighting and color-coding phases of development and improving access to treatment center information.

Previously scattered content—including news, media coverage, press releases, webinars, podcasts, blog posts, profiles, and events—was brought together under a new Resources section. The organization and presentation of these content types created a more cohesive experience, making the Foundation’s extensive resources easier to browse and find. Site search was also redesigned with more specific filtering options, allowing users to narrow results by category and year.

Led design presentations and reviews with the Foundation team, incorporating stakeholder feedback and guiding the work through executive review, revisions, and final UI approval.

Digital Brand & Accessibility

The existing brand identity was refined for digital use, including an updated type system and expanded color system designed to improve readability and visual hierarchy while maintaining recognition of the established brand. The design system incorporated WCAG accessibility standards across typography, color contrast, and consistent patterns for responsive layouts, supporting an accessible, cohesive experience across a large and complex content ecosystem.

The Outcome

The redesigned digital experience launched as a WordPress multisite network, including international sites for the UK and Hong Kong.

The resulting system gave the Foundation a clearer way to organize and present complex medical information across multiple audiences, with improved pathways to treatment information and a more accessible, consistent experience across its global digital presence.