Focused Ultrasound Foundation

The Brief & Strategic Challenge

The Focused Ultrasound Foundation is a nonprofit dedicated to accelerating the development and worldwide adoption of focused ultrasound therapy. This medical technology treats over 100 diseases, including FDA-approved applications for Parkinson’s disease, prostate cancer, and liver tumors.

I was brought on to lead the digital transition from a legacy Joomla architecture to a modern WordPress multi-site network. The core goal was to organize vast repositories of clinical data, research studies, and global patient resources into a unified hub built for distinct user groups.

UX/UI Architecture & System Design

My role spanned the initial product lifecycle, delivering the content outlines, UX wireframes, and final UI layouts. Structuring a large amount of complex clinical data required building user paths tailored to medical researchers, donors, and patients.

• Typography Strategy: For the user interface, an updated type system was designed to make the site significantly more accessible for patients. Highly legible fonts, appropriate for a clinical setting, were selected and presented to inspire trust and warmth for the patient user group.

• Color Library & Accessibility: The Foundation's existing brand palette was updated. The site needed a large color library to visually organize many layers of content and clearly direct users through the website. Many of the existing colors didn't meet digital contrast standards. Shades were adjusted to create a more welcoming feel and secure full web accessibility without losing core brand recognition.

Working within specific stakeholder parameters, I led an extended design and review phase including many meticulous, layout-level adjustments. Through multiple rounds of refinements, clear responsive behaviors and strict typographic grids were established across all global pages to secure final executive approval.

The Outcome

Delivering the website on schedule created the foundation for a successful global launch, including international sites for the UK and Hong Kong.

The final wireframes and UI components successfully translated dense institutional research into an accessible, clean interface. The design satisfied a rigorous internal review process, leaving the organization with an updated web presence that effectively communicates groundbreaking medical tech and drives international adoption.