Work

Real businesses. Real problems. Creative work shaped around business needs.

Across 25 years of brand, digital, packaging, and creative leadership, I've helped businesses rethink their brands, modernize what they've already built, and bring greater clarity to complex creative work.


  • Starr Hill Brewery

    Brand Transformation & Packaging System

  • CvilleBioHub

    Connecting Central Virginia’s Life Sciences Ecosystem

  • Focused Ultrasound Foundation

    Making Complex Information Easier to Navigate

  • Musictoday

    Establishing the creative foundation for a high-volume entertainment e-commerce business.

  • Six Hundred West Main

    Luxury Real Estate Positioning

  • Storyware

    Long-term creative partnership spanning brand, UX, and digital experience.

  • LMU MarComm

    A Digital Experience Built for Complex Communications

  • Random Row Brewing Co.

    Evolving an Established Brand

  • Digital Turbine

    MVP Website & UX Architecture

  • Charlottesville Ale Trail

    Building a Regional Brand Ecosystem

  • World Education Services (WES)

    Enterprise UX Architecture

  • Six Twelve

    Brand Identity for a Luxury Development

  • LoyalBrew

    Branding a B2B Digital Platform

  • Hexagon Energy

    Brand Identity For a New Energy Company

  • Boclips

    A Brand Transformation for Two Audiences

  • Sensüs

    Making Art Accessible Through Experience

  • RecRe

    Automated Rental Platform & Brand System

  • The Silver Wall

    Bringing Fine Art Photography to a New Online Audience

  • Caris Healthcare

    Digital Platform Redesign & UI System

  • Ivy Naté

    Designing a Limited-Edition Fine Art Monograph

  • Living Central Virginia

    Regional Economic Development Platform