LMU MarComm

The Brief & Strategic Challenge

Loyola Marymount University's Marketing and Communications division needed a new website to replace an outdated digital experience and bring its increasingly complex organization into a clearer, more contemporary website.

The site needed to serve very different audiences, from university leadership and executive stakeholders to day-to-day users looking for practical resources, request forms, training, brand information, and other frequently accessed tools.

The challenge was to create a digital experience that could feel bold and visually distinctive without sacrificing the clarity and efficiency required of an internal-facing communications hub.

UX Architecture & Content Structure

Working from the project's requirements and established site architecture, I developed the wireframes and page structures for the new experience.

The homepage was designed to balance featured work and department information with quick access to frequently used resources and request forms.

Wireframes established the hierarchy, content relationships, navigation, and responsive page structures before I developed the visual design. The experience was designed to accommodate everything from portfolio-style project content and departmental information to practical resources and leadership profiles.

Visual Interface Design

The visual direction built on LMU's bold brand language while moving away from the conventional boxed layouts common to university marketing and communications websites.

Large typography, strong color, numerals, photography, and geometric forms created a more dynamic visual language, while the underlying grid provided enough structure to keep information-heavy pages organized and accessible.

The resulting interface supports different content types and page structures while maintaining a consistent visual language across the site.

The Outcome

The new LMU Marketing and Communications website launched as a central digital hub for the division, bringing its major communications areas, services, resources, and tools into a more cohesive experience.

The final experience balances the department's need to stand out with the practical needs of its everyday users, creating a flexible foundation for an organization with a large and continually evolving range of content and services.