Musictoday
Building a scalable creative foundation for entertainment e-commerce.
I joined Musictoday as a founding graphic designer during its startup phase and advanced to Creative Director as the business expanded its online storefront and artist-commerce operations.
As the client portfolio grew, I led a creative team developing storefront designs and reusable visual systems that balanced the distinct identities of individual artists with the consistency and efficiency needed to support hundreds of online stores.
My role
Led the creative team responsible for storefront design, visual systems, and templates.
Directed online branding, fan clubs, and web stores for major entertainment clients.
Recruited and mentored designers and improved creative production workflows as the business scaled.
500+
Online stores supported
$100M+
Annual gross sales generated by the platform
Business Milestone
Musictoday was acquired by Live Nation in 2006.
Role
Creative Director
2000–2006
Services
Creative Direction
E-commerce
Brand Systems
Team Leadership
Category
Entertainment E-Commerce
