Digital Turbine

The Brief & Strategic Challenge

Digital Turbine is a mobile-growth and monetization platform that connects telecoms, advertisers, and publishers with consumers worldwide. Following a major corporate merger, the company needed a completely new website to launch its unified brand. Working under a very tight deadline, the objective was to map out the user experience for an interim site that would introduce the new corporate identity designed by Pentagram Austin and clearly communicate the consolidated company's new structure.

Information Architecture & UX Strategy

The scope of work focused entirely on the initial user experience phase. Working with strategy and messaging provided by Purpose Worldwide, and partnering with Digital Turbine, I delivered a sitemap, content outline, and structural wireframes. The information architecture organized a large amount of product information from multiple departments into clear pathways, transforming the new brand into a functional website for different user groups. The resulting site map established clean navigation, while the wireframes mapped out intuitive user paths, dynamic page layouts, and responsive designs needed before Scriptics could begin the development phase.

The Outcome

Delivering these structural blueprints on schedule allowed the website to launch on time. The final wireframes and content outline were integrated by Pentagram Austin with the post-merger branding guidelines, giving the global company an updated, reorganized web presence that was met with great enthusiasm by Digital Turbine’s management and regional teams.