BoClips

The Brief & Strategic Challenge

Boclips is a digital platform designed to streamline how educators and courseware developers locate and securely use video content. Retained to guide the creative direction for a brand update, the core challenge was a dual-positioning exercise: the new visual identity needed to maintain credibility with an existing, conservative corporate publishing clientele while simultaneously appealing to a new, progressive educator audience.

Creative Direction & System Design

The design strategy uses a geometric, vibrant, and approachable visual style. To anchor the brand's heritage, the logomark references both the video product and the business name—derived from the Bodhi tree—by integrating a lens icon within four structured leaves. The brand identity avoids a rigid corporate feel, utilizing playful patterns and a bright color palette instead. This flexible visual system of shape and color allows the company to shift its tone depending on whether it is communicating with enterprise publishers or classroom teachers.

The Outcome

Although the client shelved the updated brand, the completed identity system represents a clear roadmap for addressing unique audiences simultaneously. The final work demonstrates how a unified visual framework can solve multi-audience messaging challenges, allowing an EdTech platform to broaden its market appeal while maintaining its core brand identity.