random row brewing company

Brand Strategy

Visual Identity

Brand Messaging

Packaging

Crafting Community

Random Row Brewing Company is Charlottesville, Virginia’s neighborhood brewery. Their mission is simple: “To share our love of craft beer and make an impact in Charlottesville, Virginia. At the heart of this goal is our casual, family-friendly taproom — a place where we invite our neighbors to find new beers they love and connect over shared experiences.”

The Random Row brand identity is authentic, warm, and approachable. A subtle industrial feel and wood grain pattern are inspired by the industrial past of the brewery's location - a former 1900’s lumberyard in a working class neighborhood. The brand appeals to community-minded local and regional craft beer drinkers seeking quality, approachable craft beers brewed by locally-owned, independent breweries.

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