World Education Services (WES)

The Brief & Strategic Challenge

World Education Services (WES) is a nonprofit social enterprise dedicated to advancing the educational, economic, and social inclusion of immigrants, refugees, and international students across the United States and Canada. With the website redesign scheduled to coincide with the organization’s 50th anniversary, the challenge was to create a clear, intuitive user experience for a diverse international audience while supporting access to WES’s core services and broader mission. The new website would also introduce the brand identity developed by Page 33.

UX Architecture & Wireframe System

The work focused on information architecture, user flows, and a comprehensive system of low- and high-fidelity wireframes. The wireframes translated the site’s content and functional requirements into page structures and navigation pathways, with particular attention to credential evaluation services, resource directories, and multi-step application processes.

The resulting UX framework organized complex information for WES’s diverse audiences, from immigrants and international students seeking credential evaluations to academic institutions and employers using WES services. A key priority was making these pathways easy to identify and navigate, keeping credential evaluation services prominent while helping each audience find relevant information and complete key tasks.

Country toggles on relevant pages allowed visitors to switch between U.S. and Canadian information within a shared page structure, with a flexible framework designed to accommodate additional countries as needed. The information architecture also gave greater visibility to WES’s social-impact initiatives, bringing this work into clearer view alongside its core services.

The resource experience was reorganized into a unified Resource Library, consolidating previously separate content areas such as blog articles, tools, events, and reports. Search and filtering helped visitors discover relevant content, while country-specific options and tools served both individual applicants and institutional partners. The wireframes provided a structured foundation for the subsequent visual design by Page 33.

The Outcome

The completed wireframe system delivered the UX blueprint for the redesigned WES website within the project timeline. By translating organizational priorities and user needs into a cohesive information structure, navigation model, and set of page-level layouts, the work established a clear framework for the new website—supporting access to essential services and giving greater visibility to WES’s broader mission.