charlottesville ale trail

Brand Strategy

Visual Identity

Brand Messaging

Print

Partner

Storyware.co: Digital

United By Beer

The Charlottesville Ale Trail is the premier urban and pedestrian beer trail in Virginia. The Ale Trail was established to promote the vibrant and growing beer brewing industry within the City of Charlottesville. At the core of the brand is the unified and collaborative spirit of The Trail’s member breweries, quality beer, and the Charlottesville community. A unique feature of the Ale Trail is that it is walkable.

The Charlottesville Ale Trail brand identity is modern, casual & approachable. The brand speaks to a diverse audience of Charlottesville locals & visitors while complementing the aesthetics of the various member breweries.

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