starter brand investment guide
For businesses who need a professional look, BUT ARE NOT READY TO INVEST IN A FULL BRAND IDENTITY
fast
Get a professionally designed logotype, brand color palette, type system, and business card design in just 3 weeks.
professional
Carefully crafted to give you a cohesive look that is easy to implement. Stop worrying about design and spend more time growing your business.
affordable
Created to help new businesses begin to build a professional brand foundation at an entry level price point.
Investment: $2,500 USD
Timeline: 2–3 Weeks
includes
Logotype
Primary Color
Font Pairing Guide
Business Card (additional $300.00)
$500 credit toward the Brand Strategy + Design Package
Access to Wyndsor Design for future design needs.
work
Click on the images below to view starter brand examples
Adorn Starter Brand
Blue Water Starter Brand
ADDITIONAL SERVICES
THE starter brand package SERVEs AS THE ENTRY POINT to my services. OTHER DESIGN SERVICES I OFFER MY PREVIOUS BRANDING CLIENTS ARE BELOW.
Printed Materials
Social Media Icons + Templates
Vehicle Graphics
Packaging Design
Signage
Merchandise Design
Squarespace Web Design
Monthly Retainers
Need something else? Please ask!
The design process
how it works
Kick off: QUESTIONNAIRE
I will send you a questionnaire asking questions about your business, audience, goals, and vision. Once you complete the questionnaire, we'll kick off the three-week process.
WEEK 01: DISCOVERY
The Brand Starter Kit does not include a brand strategy document, but I will use this week to analyze the information you provide in your questionnaire. I will pair this information with my design expertise to curate the fonts and colors that best represent your brand and speak to your ideal audience. If necessary, we will also hop on a video call during this week should either of us have questions.
WEEK 02: LOGOTYPE DESIGN
I will present two different font options for your logotype, and typeset them using your business name. You will pick the one that best represents your brand. I will help guide you and I am happy to make a recommendation. One round of refinements is included.
Read more about logotypes in the Q+A below.
WEEK 03: BRAND BOARD
After the logotype is complete, I will present a brand board and business card design in two different color options. The brand board includes your logotype, alternate logo versions (including social media profile), and font guide. You pick your preferred color, and then I will save the vector logo files, print-ready business card PDF, and brand board. One round of refinements is included.
view an example
Q+A
What is a logotype?
A logotype or “wordmark” is a logo that only uses type (no illustrative marks or symbol). A few well-known brands who primarily use wordmarks, include: Vans, Tiffany & Co., FedEx, Sony, Williams-Sonoma, and Google. The Brand Starter Kit includes a logotype (but no logomark), which is one of the ways I’m able to offer it at a much lower price point than the brand identity package. Logomarks, monograms, etc. can be strategically added to a starter brand down the road.
What is a brand board?
A brand board is a single page PDF document with all of your visual assets in one place. Your brand board is a reference guide to keep your branding consistent.
What if I need additional branding + design.
I love to partner with my branding clients on future design needs. I am here to help keep your brand cohesive as you grow. I also offer my Brand Starter Kit clients a $500 credit towards The Brand Strategy + Design Package to use when you are ready to invest in a more comprehensive brand identity solution.
Do you offer website design?
My primary focus is on branding and I no longer offer fully custom web design. I do, however, offer website design using the Squarespace platform to clients that have already worked through either of my branding packages. For larger, more comprehensive, custom websites, I am happy to refer you to one of my digital design partners.
studio policies
How long will my project take?
Turn around time varies depending on available start date, project scope, as well as client response time. Typically, the Brand Strategy + Design package takes 10–12 weeks and the Starter Brand takes 2–3 weeks.
How soon can you start my project?
As soon as you let me know you're ready to book, I will send you a contract and an invoice. Once I receive your signed contract and 50% deposit, I will send you your questionnaire and schedule your start date. I do my best to schedule start dates within 1–3 months for Brand Strategy + Design package (which leaves you time to work on your questionnaire) and 1–3 weeks for Starter Brands.
Do you offer payment plans?
Yes. Typically 50% of your total brand investment is due upon contract signing to secure your spot on my schedule, and the remaining 50% of your brand investment is due at the end of the project. I am also able to offer 3 payments. Please inquire.
What payment methods do you accept?
Bank Wire Transfer
Mailed Check
What are your payment terms?
Payment is due 14 days after an invoice is issued. If an invoice is unpaid by the due date, a late fee of 3% accrues monthly on the outstanding amount. Final, working files will not be released until full payment is made.