T&S Jewell

The Brief & Strategic Challenge

Serving southeastern North Carolina for nearly forty years as an authorized dealer for major manufacturers like LiftMaster, T&S Jewell needed a brand refresh that modernized its look while honoring its local reputation and commanding authority with residential and commercial clients.

Creative Direction & System Design

The project introduced a modern identity featuring a custom wordmark, an updated utility-inspired color palette, and professional print stationery, business cards, and uniform guidelines to ensure consistent field presentation

The Outcome

The refreshed brand successfully aligns the family business with its major manufacturing partners while maintaining local trust.