Senior creative direction, without the full-time executive hire.
Fractional Creative Leadership
Best for growing companies that need experienced creative leadership, strategic design decisions, and ongoing direction without adding a full-time executive to the payroll.
As your business grows, so does the demand for creative work. More projects, more people, more partners and more decisions—all of which need to work together. Without experienced creative direction, the work can become inconsistent, disconnected from business priorities, or harder to manage.
I embed directly into your team to provide the senior-level thinking and creative direction that keep things moving. From shaping concepts and guiding designers to making key decisions and maintaining brand consistency, I help your team produce better work without the cost of a full-time Creative Director.
Creative Leadership That Moves the Work Forward
Direction Before Deliverables
Senior-Level Creative Leadership
I bring more than 25 years of experience to your team, providing hands-on creative leadership, shaping concepts, setting direction, and making informed design decisions that connect the work to your business goals.
Work Directly With Your Creative Team
I work alongside your designers, freelancers, developers, and other partners—providing clear feedback, mentoring talent, and helping everyone move toward the same creative vision.
Keep the Brand Consistent
From presentations and marketing materials to digital products and campaigns, I establish the creative standards and direction that make your brand feel cohesive across every touchpoint.
What Fractional Leadership Can Include
Embedded in Your Team
Creative Direction & Design Reviews
Establish creative direction, shape project briefs, review concepts, and provide actionable feedback. I help your team make stronger design decisions while ensuring the work meets both creative and business objectives.
Team Leadership & Mentorship
Guide internal designers, freelancers, and outside creative partners through collaboration, feedback, and ongoing mentorship. I help build creative confidence and strengthen the quality of work across the team.
Brand Systems & Guidelines
Evaluate existing brand assets, identify inconsistencies, and develop practical guidelines and design systems that help your team produce cohesive work across print, digital, and marketing channels.
Creative Workflow & Oversight
Bring clarity to priorities, responsibilities, and project reviews. I help establish straightforward processes and organized working files so the team can focus on producing meaningful creative work.
Leadership in Practice
Embedded creative direction. Real teams. Work that moves the business forward.
Musictoday
Creative Leadership & E-Commerce Growth
I joined Musictoday as a founding designer in 2000 and eventually became Creative Director. As the business grew, I led a creative team building online stores and design systems for more than 500 entertainment clients, balancing each artist's identity with the consistency needed to scale.
Storyware
Creative Direction & UX Architecture
Embedded as a senior creative lead within a distributed digital agency, guiding UX strategy, information architecture, wireframing, accessibility, and design decisions. Worked directly with executive stakeholders, developers, and outside partners to turn complex requirements into clear, accessible digital experiences.
Dave Matthews Band
Global Brand Leadership & Creative Direction
Over a decade-long creative partnership, directed brand, digital, merchandise, philanthropic, and campaign work for a globally recognized entertainment brand. Led print and digital creative across fan club communications, marketing campaigns, and more than 40 physical CD and vinyl releases.
Let's Work Together
Senior creative leadership, built around your team.
Fractional Creative Leadership is structured as an ongoing monthly engagement, with a three-month minimum commitment.
We start by identifying your team's needs, defining priorities, and establishing how we'll work together. From there, I provide consistent creative direction and dedicated time to guide the work, support your team, and make sure design decisions stay connected to your business goals.
The level of involvement is tailored to your organization, giving you experienced creative leadership without the overhead of a full-time executive.
Other Services: