20 years of brand strategy experience.

Zero agency overhead.

I help growing businesses and founders fix brand issues that design alone can’t solve, offering direct partnership from strategy to final design. Explore ways we can partner below.

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THE PROJECT BASED MODEL

Strategic Brand Transformation

Best for businesses undergoing major company transitions or facing creative roadblocks that a basic cosmetic redesign cannot fix.

Fixing Foundational Problems: Pinpointing core structural issues with your brand rather than masking them with quick visual fixes.
Direct Communication: You work directly with a senior strategist who plans the framework and builds the visual design. No account managers or middle layers.
Commercial Results: Translating your business goals into clean, distinct market positioning, and real design assets.
Structure: Fixed-scope projects with defined milestones and clear, final deliverables.
Process: Comprehensive background research and discovery followed by full, high-end design execution.
Option 1: Full-Scale Brand Repositioning:
- Competitor audits and brand architecture strategy.
- Complete custom visual identity systems built to support your specific sales goals.
- Marketing assets tailored to your target market
Option 2: Express Brand Identity:
- Visual audit to analyze how your top 3 competitors present themselves.
- Custom, typography-focused logo built for a clean, high-end look.
- Core brand color palette and font pairings.
- One-page visual style guide for your team to use the new assets consistently and right away.

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THE ONGOING MODEL

Remote Senior Leadership

Best for teams that need a reliable, long-term creative leader and senior designer without the cost of a full-time executive hire.

Independent Operation: A twenty-year veteran working completely on their own inside your business without needing supervision or hand-holding.
Immediate Start: Stepping directly into your projects to keep things moving with zero onboarding lag.
Headcount Savings: Get senior executive support while completely skipping recruitment fees, agency markups, and full-time employee benefits.
Capacity: A dedicated, part-time resource providing 10–20 hours per week.
Focus Window: Handling your strategy and design execution every morning within an 8:30 AM–2:30 PM EST block.
Location: Working entirely remote to support distributed teams anywhere.
Creative Direction: Ongoing brand oversight, strategy consulting, and design leadership.
System Management: Regular updates to your core web properties, brand assets, and graphic design needs.
Team Guidance: Mentoring and directing internal junior staff to maintain visual standards.
An initial 3-month commitment ensures smooth workflow integration and guaranteed capacity availability.

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Proven Experience

Over the past 20 years, I have run creative strategy and design systems for everyone from early-stage startups to international touring brands. Here are the specific numbers behind my work:

Dave Matthews Band

Spent 10 years managing the end-to-end visual identity, digital assets, and merchandise systems for the global touring brand.

Musictoday

Led a creative team to build the initial digital and e-commerce infrastructure that scaled an independent music startup ahead of its $100M acquisition by Live Nation.

Starr Hill Brewery

Directed and designed the complete packaging and brand overhaul driving a 43% sales spike for their flagship beer.

Charlottesville Ale Trail

Developed the complete brand identity that transformed a side project into an official 501(c)(6) non-profit backed by regional economic development and tourism bureaus.

What My Clients Are Saying

“Working with Wyndsor to create our brand was easy and fun! She kept what could have been a stressful process simple, providing specific and thoughtful talking points to help us consider all aspects of brand design thoroughly.”
Ginger Graham & Meri Jane Smith | Sensüs
“Since the early stages of Starr Hill’s brand and packaging refresh, Wyndsor has been an indispensable asset to the brewery. Her unique ability to quickly absorb our brand culture and feedback while driving our visual identity into a new direction that felt both fresh and relatable has been invaluable, while her genuinely kind and easy-going demeanor makes it an absolute pleasure to work with her.”
Jack Goodall | Starr Hill Brewery
“I am so excited to see our new brand live in the world. I’m thrilled with how it turned out and really enjoyed working with you on it. Thank you again for taking our vague ideas and making them look fantastic!”
Drew Price | Hexagon Energy
“Everything is so beautiful! I can’t thank you enough.”
Paige Saizon Pailet | The Silver Wall

Let’s look at the creative roadblocks your business is facing and find the right way to work together. Fill out this brief form to check my availability.